DUKAT Private Desk
A site for a private desk buying and selling crypto, in four languages.
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Overview
DUKAT is a private desk for exchanging USDT, EUR and USD in larger amounts. There is no self-service platform and no user accounts. A client sends a request, the desk replies personally with a rate, and the deal continues over Telegram, WhatsApp or a written request. The site had to explain that model at a glance and lead the visitor to a request without wandering.
The challenge
A private desk is not sold like a bureau de change. Someone moving a larger amount is not looking for a “buy” button but for someone they can trust. So the site had to:
- say immediately that there is no self-service trading and that every rate comes from a person,
- build trust with a calm tone, without sales pressure,
- work in four languages, with each version properly marked for search engines,
- get the visitor to a request by the shortest path, through whichever channel suits them.
The solution
The offer right in the hero
At the very top sits a small form: what you have, what you want and how much. It is not a rate calculator, because no rate exists until the desk gives one. Instead it shows immediately what working together looks like and leads straight to Telegram or WhatsApp.
The process in four steps
Request, quote, confirmation, settlement. Each step in one sentence, so the client knows exactly what is coming before the first contact.
Four languages, each on its own address
Serbian, English, German and Russian. The versions are linked with hreflang tags, so search engines show each visitor the one in their language.
At a glance
- 4languages, each on its own address
- 3currencies: USDT, EUR and USD
- 4steps from request to settlement
- 3contact channels
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